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Unique Selling Proposition
What is your unique selling proposition? Do you even have an idea what I’m asking you? Okay, let’s slice this a different way: Why will someone choose to do business with you? Why should someone purchase your product or service rather than conduct business with the competition? What particular feature separates your business from the competition? -Better quality warranty? -Better selection of products? -Better business hours? -Better payment options? -Better staff? These are questions you should be able to answer without even thinking about it. Make it an integral part of your training profess for your staff and your customers. Doing so enables your customers to help garner additional clients…
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What’s Your Customer’s First Impression?
Have you ever wondered what your customer’s think of your business the first time they encounter your office or staff? The first impression made is often critical as it can mean potentially new, consistent business or it can mean a possible headache*, if you’re lucky, or an unsatisfied customer (who will probably tell several people of the disappointment). Be mindful, first impressions go beyond human contact, it’s a reflection of you, your business in general, your business priorities and activities as well as your marketing efforts. *I referred to a customer giving you a potential headache because I consider that a fairly good sign and an exceptional learning experience. The…
