-
Living the dream: running your own business!
Living the dream: running your own business! No matter if you have a degree or not, most people want to run a business of their own, at some point in his life. Whether the focus is launching something innovative that is new to the market, or by selling branded products locally, people are encouraged by starting a business. The thought that you will organize your own time, without any body above you, free and flexible, has no price. In this case, follow a few steps to get organized: 1. Plan your marketing strategy: Identify your target customers. You have to decide which segment of the population to target as your potential buyers. Identify details:…
-
What To Consider When Expanding a Business
There was a man producing and selling sweets nearby the coast. He realized if he wanted to develop his business, he must move to bigger store since the current one was too small for that purpose. He found the ideal shop, two streets next to his location. It was a very nice, large shop – perfect for planned vision of the future. But, he had a few challenges. He had to make a new business plan, for the larger scope of business activity. He needed a larger crew of people which meant taking time to find qualified and knowledgeable staff. He needed to put right man – at the right…
-
My Friend’s New Business Challenge: A Shoe Shop
Opening shoes shop as a challenge… Two days ago, a friend asked me, “Do you know someone I can hire to to do business plan for opening a shoes shop?” The conversation was short. He told me he wanted to open shoe shop in a large trade center. But, he has no experience with that type of business. Before he starts the job he needs to do some serious homework. Through his intuition, planning and skills, he must be able to complete brief market research in order to choose the right target market (potential buyers) for his shop then do a simple segmentation of the market. After defining the…
