What is your unique selling proposition? Do you even have an idea what I’m asking you? Okay, let’s slice this a different way: Why will someone choose to do business with you? Why should someone purchase your product or service rather than conduct business with the competition? What particular feature separates your business from the competition? -Better quality warranty? -Better selection of products? -Better business hours? -Better payment options? -Better staff? These are questions you should be able to answer without even thinking about it.  Make it an integral part of your training profess for your staff and your customers.  Doing so enables your customers to help garner additional clients…