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The Basics in Formatting a Business Letter
Although the basics of creating a business letter are fairly straightforward, it is sometimes illusive for those who don’t create them often. First, we’ll discuss some of the primary components to creating a business letter. The desirable qualities for every effective letter are: 1. Brevity 2. Clarity 3. Unity 4. Preciseness 5. Personality 6. Courtesy The chief consideration in brevity is that you should desire quality rather than quantity. This means you should avoid unnecessary words; long, rambling sentences; and unrelated subjects. It consists in talking direct and to the point. Of course, it is not desirable to become so brief and abrupt in writing your letter that it…
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10 Things Every Retailer Should Know
Having a retail store can be lucrative especially when planned appropriately. Before starting out, there are a few things every retailer should know or prepare to know. If you have answers to the following then you’re ahead of the game. Who is your target customer? What does your customer want to buy? What image do you want your business and employees to portray? How do customer’s perceive your company/employees? Who are your competitors? What 2 things do your competitors do well? Do you know your inventory level? Do you know your turnover for all products? What are the most significant losses? Why do you want a retail business? If you…
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Taking Advantage to Market Your Business at Every Opportunity
People often think running a business takes a lot of money. It can but it doesn’t have to. Do you realize every contact your company has is a marketing opportunity? It begins with the simplest elements. 1. The name of your business; 2. Are you selling a product or service? 3. Method of manufacture or service; 4. Color, shape, size of the product 5. Packaging 6. Location of your business 7. Advertising 8. Pubic relations 9. Website 10. Branding 11. Email signature 12. Voicemail message 13. Sales presentation 14. Telephone inquries 15. Sales training 16. Problems solved 17. Growth plan 18. Referral plan 19. Staff 20. Follow-up 21. Attitude 22.…
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Unique Selling Proposition
What is your unique selling proposition? Do you even have an idea what I’m asking you? Okay, let’s slice this a different way: Why will someone choose to do business with you? Why should someone purchase your product or service rather than conduct business with the competition? What particular feature separates your business from the competition? -Better quality warranty? -Better selection of products? -Better business hours? -Better payment options? -Better staff? These are questions you should be able to answer without even thinking about it. Make it an integral part of your training profess for your staff and your customers. Doing so enables your customers to help garner additional clients…
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What’s Your Customer’s First Impression?
Have you ever wondered what your customer’s think of your business the first time they encounter your office or staff? The first impression made is often critical as it can mean potentially new, consistent business or it can mean a possible headache*, if you’re lucky, or an unsatisfied customer (who will probably tell several people of the disappointment). Be mindful, first impressions go beyond human contact, it’s a reflection of you, your business in general, your business priorities and activities as well as your marketing efforts. *I referred to a customer giving you a potential headache because I consider that a fairly good sign and an exceptional learning experience. The…
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I Want to Make A Million Dollars…and Within the Next Month!
I want to make a million dollars. This was the answer given to me when I asked one of my clients about the goal of our meeting. When asked what product, service or solution the person had in mind order to reach the goal, in return I was met with a blank face. Now, it makes no sense to have a goal and not have a passion or a directive as a way to reach the goal. However, this was the person’s objective – merely to make a million. The person voluntarily expounded on how the money was to be expended, nice cars, a house here and there, weekly travel, lots of…
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Workshop Series
We’ve heard you loud and clear. You want more tools on how to start and manage your business so we’ve created a free e-series workshop just for you. It’s totally free. No questions asked. Follow along and do the tasks at your convenience. Our only ask is that you get started and do it. We recommend setting aside time each day to review the materials and your progress. We’re going to ask you to be prepared to think strategically and objectively about your business and your offerings. Our goal is to help you deliver the best goods and services in your industry. Now, let’s get started. Where does one begin?…
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Living the dream: running your own business!
Living the dream: running your own business! No matter if you have a degree or not, most people want to run a business of their own, at some point in his life. Whether the focus is launching something innovative that is new to the market, or by selling branded products locally, people are encouraged by starting a business. The thought that you will organize your own time, without any body above you, free and flexible, has no price. In this case, follow a few steps to get organized: 1. Plan your marketing strategy: Identify your target customers. You have to decide which segment of the population to target as your potential buyers. Identify details:…
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What To Consider When Expanding a Business
There was a man producing and selling sweets nearby the coast. He realized if he wanted to develop his business, he must move to bigger store since the current one was too small for that purpose. He found the ideal shop, two streets next to his location. It was a very nice, large shop – perfect for planned vision of the future. But, he had a few challenges. He had to make a new business plan, for the larger scope of business activity. He needed a larger crew of people which meant taking time to find qualified and knowledgeable staff. He needed to put right man – at the right…
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Two Super Easy Ways to Exceed Customer Expectations
Although many companies are now in the service-related industry, it is shocking how many fail to provide the most basic and simple service. Do these two things, and you’ll probably have a customer for life. 1. Say hello. 2. Genuinely thank the customer. It really is that simple. But, as simple as that is, very few do it. These two little acts make a huge impact on how the customer feel about you and your company. Don’t do it and you just become part of the mix like everyone else. Have you ever walked into a store needing help yet having sales clerks around you who seemed indifferent and…
