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How to Standout from Your Competition
Your opinion is uniquely yours. Standout from your competition by providing an honest reflection of your opinion. It’s now quite common to use social media, in its various forms, as a way to market a business. Few, however, give their honest opinion about matters relating to their industry when using such media. Customers have learned to expect PC verbiage (politically correct) or peppy references designed to sell something. Want to differentiate yourself from the competition? Give an honest opinion. It is a really good way to differentiate yourself from your competitor. Express your opinion when important market trends happen or products become available. You will be surprised how much your customers will value…
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My Friend’s New Business Challenge: A Shoe Shop
Opening shoes shop as a challenge… Two days ago, a friend asked me, “Do you know someone I can hire to to do business plan for opening a shoes shop?” The conversation was short. He told me he wanted to open shoe shop in a large trade center. But, he has no experience with that type of business. Before he starts the job he needs to do some serious homework. Through his intuition, planning and skills, he must be able to complete brief market research in order to choose the right target market (potential buyers) for his shop then do a simple segmentation of the market. After defining the…
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How to Start Your Own Small Business
STARTING YOUR BUSINESS: At least once, everyone should start a business of his own. Running your own private company is an extraordinary experience. It is a chance to challenge yourself, to see how good you are in an attempt to make your dreams a reality. It means, putting your ‘signature’ on a unique project while enhancing your mind. The best way to start is to choose a project of importance to you. Base your idea on what you have the most knowledge about. Not sure? Think about what you reflect on the most, meaning, what consumes most of your energy? Sometimes, it is an issue that you believe in the most. Maybe it…
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Focus Your Mind to Achieve
Last night a very nice man stopped me while I was chatting with someone. He wanted to introduce himself and stated so with a very large smile. After the introduction he proceeded to strike-up conversations about up all sorts of things as if he’d been wanting to chat for awhile. He brushed across the topic about having the desire to startup his own business all the while expressing doubts about his ability to do so. Clearly, the security of maintaining his full time employment was presently most beneficial and starting up a business was far too risky to his mind. When I advised he could do his startup part time,…
